To see the proof of how effective the Foundation for Chiropractic Progress (FCP) is at spreading positive press about the benefits of chiropractic, all you have to do is look at the numbers:
- The Foundation estimates that—in 2009 alone—from its ads and public service announcements, the FCP generated 500 million positive messages!
- In 2010, the Foundation estimated it would easily exceed another 500 million positive messages before the end of the year.
From award-winning work to ground-breaking research to inspirational appearances by a retired brigadier general, the FCP continues to work toward its goal of creating more positive press about Chiropractic. Take a look at what the FCP has accomplished recently, and then make a decision today to join this national effort for positive press!
Search for New Spokesperson
Thanks to our overwhelmingly positive response to our current spokespeople, including NFL legend Jerry Rice and retired Brig. Gen. Becky Halstead, the Foundation is currently seeking another spokesperson to help us reach even more people. We are looking for someone with an excellent reputation and who is a strong supporter of the profession.
Jerry Rice TV PSA Wins Media Award
The original Jerry Rice 60-second PSA created in 2009 won the North American Precis Syndicate (NAPS) award for extraordinary achievement in media relations, broadcasting 197 times in 33 different states. The television spot promoting Chiropractic care reached an audience of more than 122 million viewers!
An updated Jerry Rice PSA (including both a 30 and 60 second version) is available exclusively for members contributing to the Foundation.
Foundation Reaches Out to Employer Community
You may be aware of the Foundation-sponsored Mercer Report, which was prepared by two prominent medical researchers and reconfirmed the effectiveness and cost savings of Chiropractic care compared to other procedures for the treatment of neck pain and low back pain. To expand on the reach of this study, the Foundation is now working with the Center for Health Value Innovation, a prominent healthcare think tank.
We are sponsoring an "Innovator Summit," a panel discussion with benefits leaders and chief medical officers from a number of large corporations as well as Chiropractors, to explore the role of Chiropractic care and its inclusion in value-based benefit design. The first meeting with the Center for Health Value included robust discussions of Chiropractic, presentation of relevant research, and a strategy/timeline for next steps.
The Center will be issuing a white paper on this discussion, issuing a press release, and will submit the paper for presentation at an industry conference of business and health care leaders scheduled in September.
Monthly Contributors Honored in Chiropractic Economics and Dynamic Chiropractic
The doctors, students, and others who contribute monthly to the Foundation for Chiropractic Progress were recently recognized in print. The June 3 issue of Dynamic Chiropractic and the June issue of Chiropractic Economics included a F4CP appreciation ad featuring the names of monthly contributors. The Foundation plans to continue to regularly thank its monthly contributors in both publications. I would like to give one more sincere “Thank you!” to those who support the Foundation in its mission of positive press. Our success is YOUR success.
Local Marketing: How-to Guide
Besides national media attention about the value and benefits of Chiropractic care, the Foundation offers its contributors full use of our resources for their local use. Once you become a member of the Foundation for Chiropractic Progress, you will have access to ALL our marketing materials for local use.
The Foundation has developed a "How-to Guide" on local marketing for contributing doctors who wish to use the Foundation's plethora of ads, public service announcements, advertorials, and press releases in their community. The guide includes step-by-step directions on how to properly use the Foundation as a marketing tool.
General Halstead Speaks at the Michigan Association of Chiropractors
Foundation spokesperson and retired Brig. Gen. Becky Halstead was a featured speaker at the Michigan Association of Chiropractors (MAC) spring convention held in Traverse City, Michigan. The highly successful association, which recently passed a significant scope of practice law, welcomed more than 1,000 doctors and students to their annual conference. Gen. Halstead shared her inspiring words on how Chiropractic care changed her life for the better.
New and Renewed Contributors
- 123Chirorpactors: Renewed its financial support to the Foundation in 2010 for $6,000. 123Chiropractors has now contributed a total of $11,000 to the Foundation.
- National University of Health Sciences: NUHS has joined other chiropractic colleges in supporting the Foundation with a donation of $6,000, bringing their total contribution to $12,000.
- North Carolina Chiropractic Association: NCCA has pledged another $2,500 to the Foundation.
- Missouri State Chiropractic Association: MSCA confirmed its support to the Foundation and became a monthly contributor.
Obesity PSA Hits the Airwaves
The Foundation issued a 60-second radio PSA highlighting the life-threatening risks and musculoskeletal problems associated with obesity. The PSA advises patients suffering from obesity to consider contacting their local Chiropractors for safe, cost-effective treatment and advice on how to live a healthier lifestyle. To listen to the radio spot, please visit the Foundation's website: www.foundation4CP.com.
How You Can Help
We need your help to reach more people and tell them about the many benefits of Chiropractic care. Take a look at what you are doing to help your profession. Evaluate what you can do and then join the cause. No donation is too small, because every new contribution means one more Chiropractor has decided to help his/her profession. Just think what we could accomplish together if every Chiropractor joined the fight to get more positive press for the profession! Become a monthly contributor to have an impact on the public’s perception of Chiropractic. With your support, we can do so much more to spread the good news to the general public.
To learn more about the Foundation for Chiropractic Progress or to arrange an automatic monthly donation, visit www.foundation4CP.com or call 1.866.901.3427. Support the FCP today!
The Foundation for Chiropractic Progress
PO Box 560
Carmichael, CA 95609-0560